Solving for Fat Loss with Social Infrastructure
Because DIET is not the problem anymore
The Accelerated Fat Loss 2026 Challenge is starting January 1st. JOIN NOW and make this coming year an investment in health and wealth.
With the advent of GLPs, have we solved fat loss for good?
After this past year of seeing the GLPs in action and experimenting with them myself to understand the effects, I would like to say YES…but then Ive also seen many many many people use GLPs…and they still fail to practice fundamentals of healthy living.
The GLPs help solve the problem of hunger and bad habits around food through creating “Cognitive Space”
This is an original term of mine. I use to refer to the phenomenon of people using GLPs and then experiencing a total void of food desire. Whereas previously they were addicted to eating, used eating as a coping mechanism, wanted sugar, processed food, thought about food all the time, looking forward to binging…
All these things disappear.
Its a wholly unique phenomenon. You can only understand it by experience.
This freeing of mental energy that previously went to thinking about food creates opportunity for new habits, like going to the gym. It creates space for new behaviors, new patterns of thinking.
However, many people on GLPs squander this opportunity
They dont exercise, they dont attempt to eat healthier, they want to lose weight, but want to rely solely on the drug.
These are the people losing lots of muscle along with fat, losing weight too quickly. and ending up with “Ozempic face”.
This is has been one of more enlightening lessons about fat loss I learned this year.
So whats missing for these people?
There are no magic words to MAKE people change.
But there are social communities and social pressure and end behavioral incentives.
I believe the most overlooked factor in health is Social Infrastructure
This took me a long time to learn. Like many people, I could not see my own blindspot.
I come from a very healthy family, and when you grow up around people with Default health behaviors, you model them by default.
And you take for granted how much this directs your “choices”, which are not made with willpower of any kind, because they dont need to be.
Social Infrastructure that Supports Healthy Behaviors solves what “motivation” does not.
Notice that I dont say “we need to SHAME people”.
No one feels good by being made to feel bad.
We know that obesity is a contagious set of behaviors that spread among social networks.
We also know that people who are healthy and have healthy friends tend to stay healthy over the course of their life.
Humans are social creatures and were incentivized to fit in. If everyone you know is physically fit, you are likely to be as well. Behavioral consensus happens naturally.
The biggest contrast to this is Japan. While Japan is often construed as having an extremely judgmental shaming culture, in reality is more based in people wanting to be well LIKED by their peers and social circle, and being normal weight and HEALTHY is incentivized. Eating behaviors are far more moderate than the US, portion sizes smaller, healthy food more available…
And if you are overweight, its a normal comment for friends and family to say “youve gained some weight”.
While Americans have had our brains melted into hypersensitivity, in Asia there is no cultural malicious intent in stating the OBVIOUS.
This reframed why my Fat Loss Challenges have been so successful in producing transformations, not just in weight, but in identity, self-esteem, and long term habit changes
People fail with fat loss because they are attempting to win what should be a fundamentally social endeavor in complete isolation.
In other words:
You fail because youre doing it alone.
Ive coached hundreds of men over the past decade.
Ive watched guys with exceptional genetics, unlimited free time, and access to world-class resources completely collapse.
And Ive seen thoroughly average guy transform into legitimately lean, capable men, all while carrying extra weight, working demanding jobs, raising three kids.
Arguments aside about WILLPOWER and DISCIPLINE, the most powerful factor is not the motivation of the man (or women), but their social circle
the aforementioned Social Infrastructure factor
If the wife, family, friend group, and work environment is supportive, their odds of success increase.
If not, they are alone in the process.
I know that many men lack this kind of real life support.
But it can be created digitally, and its arguably more powerful because its more concentrated.
Its why the group model is so effective for fat loss. Sure, someone can always opt out and not participate, but when you have accountability and encouragement available to you, that is powerful in catalyzing people into action.
You wake up to messages from people motivating you. Your feed is people being HEALTHY.
You get told to GO TO THE GYM.
You see someone struggling with the same thing you struggled with yesterday. Someone asks where youve been if you miss a check-in. You post your progress and get real-time feedback.
You don’t skip. You don’t rationalize. You execute. Because your behaviors have incentives and external encouragement.
Youd be embarrassed not to show up when everyone else is.
Individual Motivation is fleeting. It gets you started, then disappears the moment things get hard.
External support is always there. It keeps you going when motivation is gone. And it gives you a model to build this in your day to day life over time.
Whether you join the challenge or not, Id encourage you to focus on being a healthy COMMUNITY of people in 2026. Make your personal universe a salutogenic one (health promoting).
And if you want to join the challenge
It officially starts January 1st. You can join EARLY and get a head start today.